Creative/Content + Producer/Manager
Overview
Empathetic and clear communicator, big-picture and strategic thinking, creative vision
Executes content direction across platforms by producing and curating photography, social media, design, and editorial content. Develops and maintains visual standards for both internal and external needs. Ideates strategy and creative concepts. Constantly scoping out visual trends and innovation.
Develops and implements processes for creative projects, works cross-functionally in-person and remotely, manages roadmaps, tracks projects from planning to landing, utilizes detailed documentation, reports, timelines, and work management systems.
Manages contractors, editors, and photographers in-person and remotely, training and mentoring on new tools, creating workflow and style-guides, documentation.
Produces video and photo shoots from beginning to end in-person and remotely, including creative briefs, timelines, budgets, hiring, payment, feedback, and termination.
Liaises on short-term and long-term visual projects with a focus on scalability and and the goal of applying analytic findings to produce data-driven content and conversion.
Content Production
Creative briefs based on client needs and budget constraints and timelines.
Casting with a focus on diversity, location, styling and props based on needs and current trends.
Execute shoots remotely and in-person, managing communication between all teams, choosing selects, metadata, delivering final product.
Experience producing content in the categories of lifestyle, travel, celebrities, luxury hospitality, portraiture, interiors, product/still-life, and more.
The photos on the left are from a series of lifestyle shoots I produced for a client in 2021-2022 based on search data. I hired a photographer and remotely managed casting, props and locations. I authored creative briefs, approved all logistics, managed all communication, and met deliverable goals within the given budget and timeline.
Creative Project Management
As part of a creative/product team at TripAdvisor, I helped publish ~50,000 individual hotel photo shoots from around the world over a six-year period. From strategy to execution we collaborated with our dev team to work on this large-scale project that involved tight budget constraints, timelines, relationships with contract workers, fast-changing technology, and proprietary backend management systems. We were constantly evaluating what to build to scale our business. I co-managed a team of 15+ photo editors, worked with 20+ photographers internationally and worked cross-functionally in-house with engineers and an editorial team. I trained, mentored, hired, terminated, developed training materials, documentation, and continually balanced quality and quantity while working towards our big-picture goal. Simultaneously, I revamped our editorial photo process, publishing ~40 blog articles monthly and establishing a roadmap for our social media presence.
Photography
Photographs homes, hotels, cruise ships, and other travel content, product/still-life, and portraits, liaising with with marketing contacts, coordinating schedules and travel plans. Created and delivers content by deadline based on established guidelines and within budget.
Photo Editing and Curating
Extensive photo editing experience with high-volume image projects using batch-editing techniques and special attention to color balance and cohesive aesthetics across platforms. Educated and managed teams of photo editors. Passionate about curation, having curated thousands of stock images based on content trends, business needs, and data.
Social Media
Instagram, Pinterest, Facebook
Proven track record with social media growth -Increased Instagram followers by more than 150% for client by curating and scheduling high quality and consistent posts, follower interaction, Instagram story production, applied analytic findings to social media practices. Created custom pins resulting in meaningful Pinterest growth and site traffic and contributed to creating a cohesive look and feel to client’s social presence. Studies trends across all platforms.
Special Projects
Contributes to special projects, including drone photography and video, panoramic imagery and virtual tours, auditing and updating app images, while collaborating with engineers and product managers for the final product.
Writing for internal and external needs - social, blog posts, editorial and marketing content, documentation. Published writing samples available upon request.